Ok, so you finally mustered up the courage to show up and deliver your talk on stage, and then you expect, hope and pray that you are going to get a TON of client leads, but you go home and NOTHING HAPPENS!
Has this ever happened to you? Or worse yet, have you not even tried public speaking because you’re afraid it might happen to you?
We know from experience that it can be so disappointing to do all that preparation, step outside of your comfort zone, deliver a great talk and not get any results from it!
Keep reading to discover the top 3 things that you should keep in mind to make sure that you get client leads coming in consistently!
#1: CALL TO ACTION
You need to have a call to action (CTA for short). What is a call to action? It’s simply telling people how they can work with you in the future.
You want to make sure that you are actually making a call to action while you’re on stage. When you think about it, some people will share their stories and deliver incredible content but, then they have no call to action!
Your CTA doesn’t even have to be about buying your program or your service (although we fully endorse that), but you do have to let them know what the next step is! They need a way to stay connected with you after your talk.
If you aren’t allowed to sell from the stage, don’t panic! You can always offer a free resource, discovery call, or a gift. That gift could be a free program, a ticket to an event, or an Ebook. The possibilities are endless! You can offer anything that supports them on their journey. (We teach this concept in more depth in our Mastermind, because you have to find a way to make this work for your particular business and the client’s you serve).
Many people have hang-ups about selling because they don’t want to feel sales-y, or spammy! Offering a gift is a natural way to let your clients know that you are there to serve them.
Fully embrace the concept that when you make an offer or a really solid call to action, what you’re saying to your ideal client is that “I see you, I want to help you, and here’s how we make it happen together.”
That’s a lot different than being sales-y or spammy! We are all about ethical selling! You can sell from a place of truth and authenticity because you know you can help your client fix the problem they’re having.
If there is anything you take away from this blog post today, it’s that you MUST get comfortable with making offers, no matter what!
# 2 THE TRANSITION
It is really important to have a transition between what you’re teaching your audience, what it is that you want them to do and that it works with the theme of your whole talk.
Make sure you share your story AND give your audience some amazing content. (HINT: it’s not allllll about the content). In fact, that’s a mistake a lot of people make, especially when they are just starting out speaking. They don’t share any of their stories at all. They just go super content-heavy and then they end up losing their audience!
Give them some content so that they understand you’re the expert on whatever you teach, but remember the importance of telling them a story to create that connection, and build the LIKE, KNOW, TRUST FACTOR!
Then be sure to tie it all together with a transitional statement so that your talk is cohesive and the call to action makes sense to your target client.
#3 AFTER THE OFFER
Ok, so you stood on stage, you presented and made an offer, but you aren’t done quite yet! The thing is, if you are thinking that the end of your talk is the end of lead generation, then you’re leaving money on the table.
There massive power in your follow up. We aren’t in the age where people will buy things for the sake of buying them anymore. We’re in the age where selling, especially selling from the stage, is all about building relationships. Build a relationship with the individuals in your audience!
Some people in the audience are a little shy. They watch you speak and they’re super inspired, but then they see a bunch of people surrounding you after your talk and they think their question is not that important. These are often the people who need your help the most! These are the people that are waiting for someone to support them.
Be sure to collect contact information from people, and then follow up with them. This can be in the form of sending them a simple thank you for showing up to your talk or event.
People want to be seen and it makes such a huge difference when you show them a little extra love by messaging them after the talk. It lets them know that you see them, you understand them and shows them they’re important to you.
As a business owner, you want your clients to feel like they’re one of the most important things in your life because they are!
We will go more in-depth about what you can do if you are already doing these three things and still not getting any leads.
Let us know in the comments section.
Which part were you missing? #1, #2, or #3?